Going up!

Bare Escentuals

San Jose, CA

Bare Escentuals approached Pompei C3 with the challenge to elevate their store experience to match the quality of their products. Having been bought by Shiseido, Bare Escentuals was ready to take their home-grown company to a global level.

Their stores did not look like makeup stores; they were dark, dated, and difficult to navigate. Pompei C3 developed a new boutique concept to attract a range of savvy shoppers and give them a clear understanding of the product offering and pairings. The concept was developed to be translated across three platforms: standalone boutiques, shop-in-shops, and gondolas.

The Pompei C3 team started with an intense immersion study to identify a new target customer, where the opportunities are in the marketplace, and develop a new brand strategy for the company’s expansion. With this Immersion research, the team developed a series of modular wall fixtures and product display units that encourages the customer to explore and play with the products. Although the systems allow for self-shopping, a central gathering table encourages customers to interact with the sales staff in a familiar and comfortable manner. Customers are also given an opportunity to learn on their own at self-teach stations, which feature integrated teaching technology. Soft lighting and an elegant material palette results in an atmosphere that is bright, welcoming and sophisticated.

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